Having an online presence is critical for the success of any business these days. However, there’s nothing worse than having a business website that does not produce high conversion rates. A picture-perfect website rife with great visuals, excellent copy and a compelling CTA’s is often not enough. Most businesses tend to ignore a crucial piece of the puzzle, “landing pages” when setting the foundation for their online presence. Landing pages are a key ...
Currently, consumers rapidly use online search engines to find brand locations for products and service needs. This means how frequently consumers shop brand locations heavily relies on local SEO strategy. A strong local SEO strategy helps brand locations appear in Search Engine Results Pages (SERPs) effectively, attracting many customers to stay competitive with other, often larger brands. 10 Local SEO Stats 46% of all Google searches have local intent. (Source: Safari Digital). Missing local SEO ...
Location pages are one of the most critical web page components for a local business with an online presence or multiple business locations. The location pages provide important business contact, physical store locations, and product information to potential customers. When customers want to buy a particular product or a service, they often search for nearby stores. An SEO-optimized location page helps search engines effectively rank the local businesses based on customer locations and expose them ...
Digital is continuing to change the way consumers shop. Most in-store purchases today are influenced by digital marketing, with 68% of consumers beginning their path to purchase online. While having a geographically dispersed business can be fruitful, it can be tricky to maintain the correct digital marketing culture for each location. How can multi-location businesses provide personalized and relevant experiences to customers without compromising their brand identity? What is multi-location marketing, the importance of local ...
Optimizing for local search should be at the top of the list for all businesses that serve local consumers – local search is a proven consumer channel. Of the 40-60 billion searches taking place on Google in the US every month, nearly half are being made with local intent. Local search drives action and engagement, and the numbers continue to back that up with 72% of local searches resulting in a store visit within 5 miles ...
What is “Customer Experience”? Customer Experience can mean many things to many people, often it’s misconstrued as a first impression. While first impressions are important, they don’t encompass the full customer experience. Here at Brickwork, we focus on a facet of customer experience intended to facilitate and fulfill a consumer’s wants and needs – from search, through discovery, and beyond. And over time Brickwork’s Store Pages solution has evolved into part of ...
The Problem with Local Listings Management Software Listing management technology has always positioned itself as the solution to the local online discovery problem. Pre-pandemic showing up in search results with basic Name, Address, Phone number (NAP) was “good enough” – today, basic NAP data doesn’t quite cut it in the era of ‘local search intent’. Listings management service providers are a great way to syndicate basic store information, however, most providers don’t go beyond ...
As the world transitions back to in-person, local businesses are scrambling for local workers. According to the National Federation of Independent Business small business job openings have hit a 48-year record high as of March 2021 42% of local businesses had job openings that could not be filled – another record high 91% of actively hiring local businesses reported few or no qualified applicants for the positions they were trying to fill Local hiring is challenging ...
While 86% of retail is done in brick and mortar locations, digital continues to consume the path to purchase funnel with the majority of shoppers beginning their journey online. It’s now critical, more than ever, to reach customers locally with a unique customer experience. Brickwork and Hyperlocology have teamed up to make this easier for brands. Hyperlocology, the first multi-location marketing platform, solves the pain of managing digital advertising for hundreds or thousands of ...
4 out of 5 consumers use their phone when in need of a local service or business – this search could be for a quick meal or the nearest oil change. Oftentimes this “quick search” can be a local consumer’s first introduction to a new business; and an opportunity for a business to make a great first impression. Winning the opportunity post-discovery requires an online experience that’s relevant and engaging – SEO for store locators ...